Everyone wants their own business to succeed. And for it to succeed and grow, it has to get more and new clients. As much as client retention is crucial, your enterprise can’t do business without them.
However, it might be costly and time-consuming. Experts project that getting new customers is about 12 times more costly than retaining an existing client.
No matter what, you must try and put in some effort by considering several strategies to help you get more customers. Some of the strategies you can consider are:
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1. Ask for Recommendations
Recommendations are among the effective ways of getting new and more customers. However, you can wait longer when you wait for existing clients to recommend your business to their family members and friends.
You need to take charge and solicit recommendations for satisfied clients. Build a referral-generating activity in the process of making sales. For instance, consider sending follow-up emails requesting referrals after customers receive orders from your online site.
2. Distribute Flyers
Although online marketing has changed the way business does their marketing nowadays, there are still offline or traditional digital marketing strategies, which are effective. A perfect example is flyer distribution advertising.
In order to get the most from your flyer advertising, you must seek flyer delivery services. That way, you can easily reach your audience and distribute more flyers.
3. Consider Using Social Media
Social media has become among the most vital tools businesses can use to interact with clients. Social media platforms may help build a strong relationship with current customers and extend brand awareness to new clients.
Now, there are a lot of social media sites serving different individuals. Among the effective ways of improving your reach through social media is identifying a social media platform, which is more popular among your clients.
With the best social media platforms, consider creating a schedule to post regularly and respond to client comments and queries. You may as well offer sales and promotions to all your followers, giving them a map of your business and listing working hours.
4. Host an In-Person Event
Knowing where your audience lives is a perfect way to keep and get new customers. Hold yoga classes at the pack or public workouts if it is a gym. And if it is a salon, organize style shows.
By hosting events, you ensure you have a perfect place for visitors where they can sign up for some freebies. If you collected their details, let them know how you can send coupons to their home addresses or email.
5. Communicate with Existing Clients
Always keep in touch with previous and current clients so they can be updated with new promotions and products. Ask for honest feedback so that they can feel heard and valued.
In order to ease your efforts of communicating, consider setting up a system during the process of making sales to collect contact details of customers.
It isn’t easy to attract new clients for some entities. As a matter of fact, many businesses face a lot of challenges when acquiring new clients. Fortunately, you can attract new clients and even retain them in these ways.