TikTok is currently the most popular social media platform, and the most innovative brands out there know that this is the place to connect with Gen Z and the millennials. These generations are most likely to become TikTok creators themselves and be part of the over 3 million influencers on TikTok.Since adverts are not regarded as trustworthy, especially among GenZ, who are more sceptical when it comes to what they purchase or consume. They are twice likely to make a purchase based on a trusted influencer’s recommendation, and this is why influencer marketing is booming. Working with an experienced influencer marketing agency is the best option when it comes to finding the right influencer for your brand. Below is one of the most successful collaborations between famous brands and influencers which can serve as an example of how well this pairing works.
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1.Khaby Lame x HUGO Boss
After nearly 50 years, the iconic Brand decided to rebrand and started a collaboration with one of the top TikTok-ers, Khaby Lame, who has nearly 150.7 million followers. Using the branded hashtag #BeYourOwnBOSS, Lame appeared in the campaign with celebrities like Kendall Jenner, Hailey Bieber or more recently Noah Beck and Naomi Campbell. This collaboration brought Boss a new way to connect with the younger audience, garnering over 14 million views on their video.
2. Gymshark’s approach to TikTok
This fitness apparel and accessories brand has leveraged influencer marketing since 2019 when it started the 66 Days: Change your life challenge. After partnering with TikTok influencers, like Nikki Blackketter and David Laid, who used their branded hashtag #gymshark66, they have gained millions of views and new followers and they continue to grow.
Recent videos feature the celebrity trainer George Bamfo Jr or Papa Swolio in a funny duet with another Gymshark ambassador, proving that adaptability has worked out to be one of the key elements this brand relies on.
3. Guess’s TikTok ads
Guess is one of the brands that figured out from the get-go how to create a deep level of engagement with their audience. By launching campaigns like #InMyDenim and the most recent #LoveGUESS, they proved that pairing up with the right influencer can be the recipe for success-#LoveGUESS has 30.9 million views featuring famous influencer Brent Rivera. Apart from their collaboration with popular influencers, Guess has teamed up with micro-influencers as well, reaching their smaller but more engaged community.
4.Zach King chipotle
Without needing any introduction, this Mexican chain not only increased its audience but also its sales, reporting over 800k after launching its #GuacDance challenge- which resulted in over 250K video submissions, and more than 430M video starts in just six days. One of their most popular collabs is the one with Zach King who promoted their Halloween #Boorito challenge. Due to the viral reach of this campaign, #Boorito is back for this Halloween with 4.2 B views and counting.
5.Samsung Galaxy S22 campaign on TikTok
With the launch of their new S22, Samsung came up with a globally successful short video showing their new product and reaching over 60k likes. They also partnered up with Charles Jeffrey, “fashion’s king of the night”, who created a film shot entirely at night.
Their newest campaign, #FlexEveryAngle shows their new product, the Galaxy Z Flip 4 and its new feature, the FlexCam.
If you are planning to connect with GenZ on TikTok and you have not included influencer marketing in your strategy, chances are you are going to be left behind. They are trusted by their community and they are natural marketers- more than 60% of consumers trust the influencer’s recommendations.
The above TikTok influencer marketing ads prove how with the right strategies and partnerships, you can stand out from the crowd. An influencer marketing agency can guide you in the process by creating tailored campaigns and finding the right influencer as the face of your brand.