The emerging business trends have led many companies to seek solutions on how to deliver private podcasts. Podcasting is engaging and offers effective internal communication solutions to the rising hybrid working schedules. However, creating a podcast content strategy is not that simple.
Start with getting a reliable private podcast hosting platform. It determines how well you distribute your internal communication ideas. But that’s not all.
Keep reading as we explain the concept of private podcasts at work and how to start a business podcast in your company.
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How do private podcasts work?
The term “private” explains the context that the podcast is not for the general public. Instead, it is for a selected internal audience – your employees and staff. That’s understandable since you do not want vital company information in the wrong hands.
In addition, the engaging internal communication podcasts are hosted on private RSS feed URLs unlisted online or in public directories.
Podcasts at work are specifically for businesses looking for simple and interactive methods to communicate securely and conveniently with their employees. The next section addresses the benefits of employees listening to podcasts at work.
Why should employees listen to podcasts at work?
There are many reasons to use engaging internal comms podcasts at work. Not only are they more engaging than conventional emailing systems, but they also offer convenience. Remote networking is rising, and connecting to employees might seem difficult without an internal podcast.
So, should employees listen to podcasts at work? Absolutely, yes!
Employees can listen to new podcast content while multitasking and carrying out essential office activities. Here are the reasons why companies are using interactive content strategies in their podcasts:
Now that we’ve listed the benefits of a private podcast content strategy. How do you start one for your business?
How to start a podcast for your business?
The best private podcast content strategy is having a clear objective from the onset. Your internal communication professional podcast must be engaging if you want employees listening to podcasts at work.
However, that depends on the content and objective of the podcast. Think about the internal communication goals you aim to achieve. That should affect certain decisions, like the podcast title.
Titles of each podcast episode must also focus on a central point. A good way to do that is by creating an outline before recording. It helps flow ideas and keeps your employees interested in what you have to say. Nobody will pay rapt attention to unorganized audio content without a central topic.
Create engaging podcasts
Note how we said engaging podcasts and not just podcasts. That’s because your podcast must interact with employees or team members. Keeping that in mind will guide you during recording.
Firstly, start by purchasing good recording equipment. Fine audio quality has a way of increasing the attention span of your podcast listeners. Poorly recorded scripts distract your employees from getting the intended message. They can’t clearly hear you, and their mind quickly drifts away.
Another content strategy podcast idea is obtaining top editing tools. Noticeable gaps between breaths or even misconstrued sentences are bound to occur. Apart from errors, editing the private podcast is the opportunity to add excellent background audio sound.
Also, if you use a quality hosting platform like Podbean, which offers a one-stop solution for recording, hosting, distributing, and managing, you don’t have to search for different apps to create your podcast.
Write podcast scripts
Writing your scripts before recording each internal episode is an excellent podcast content strategy. Of course, you can record the podcast without a reference, but we don’t recommend it. That’s because you are bound to make mistakes or skip some vital information.
Therefore, writing down the scripts is the best way to deliver private podcasts in your company. It shouldn’t be verbatim. The essential points can be bulleted to avoid reading it like a script.
Pick the best podcasting format
You can’t say you know how to deliver private podcasts in your company without deciding the best format. You know your stuff and can speak on the topic comfortably, but do you know that the mode of delivery determines how staff members interact with the podcast content?
You need to ask some basic questions: Will your employees prefer a solo-host show? Would the topics be better addressed in an interview format? There are even cases where a scripted narrative does the trick. Whichever podcast format works best, it is your duty to find out.
Choose an excellent podcast host
Your choice of hosting company determines how well you deliver private podcasts in your company. Since you cannot directly upload internal audio content to online players, you need a podcasting platform.
Upload your private content on the hosting tool while it uses a secured RSS feed to transmit to major podcast directories. Like Podbean, some of these platforms allow you to start for free with an option to choose a top-tier subscription after familiarization with its specific benefits.
An excellent private podcast host should also provide an on-page player on your website. Team members click the link and can access the content on the company’s page. Employees find it easy, and you generate additional traffic too.
How to keep employees engaged?
Maintaining your employees’ interest is not something many businesses think about. The consensus is that creating the internal comms pro podcast is all that matters since employees will always have to listen. However, such thinking kills the main purpose of podcasts at work – a more engaging means of communication.
To deliver private podcasts that convert, you must consider your workers. Create a feedback platform that allows employees to respond to what they think about the podcasts.
That brings us to the end of this guide on delivering private podcasts in your company. While they immensely benefit every organization, podcasting requires proper planning and consistency.
Constantly deliver well-edited podcast recordings and be willing to try different podcasting formats for which works best. You should also prioritize your employees listening to podcasts at work. Request feedback and check engagement metrics through your selected hosting platform.